Table 1 Summary of Theoretical Backgrounds (Related References) and Key Concerns in Research Questions
Overall | Specific | Key Concern in RQ |
|---|---|---|
The Big-Five Personality model has been applied to nonhuman objects ( [1, 6, 15,16,17,18,19,20,21,22]). | Startups’ SNS posts have been analyzed ( [7,8,9,10,11, 23, 24]) but not from the perspective of personality. | RQ1. Characteristics of the personality of startups’ Instagram accounts |
SNS users’ personality was found to be related to the characteristics of their posts ( [2, 3, 13, 26,27,28]). | RQ2. Relationships between the personality of startups’ Instagram accounts and their photo features | |
SNS photo features has been used to predict uploaders’ personality ( [4, 29,30,31,32,33,34]). | RQ3. Accuracy of predicting the personality of startups’ Instagram accounts from their photo features |