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Table 10 Mediating effect test of concentration

From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer

 

I.P.B

C.C

I.P,B

β

t

β

t

β

t

I.T

0.3586

5.1143***

0.5681

6.6746***

0.2102

2.9053**

C.C

    

0.2611

5.2518***

R2

0.0954

0.1523

0.1863

F

26.1558

44.5503

28.2701

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BMC Psychology

ISSN: 2050-7283

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