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Table 9 Results of discriminant validity

From: Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

  

PI

RI

CI

PI

Fornell-Larcker criterion

0.786

  

Heterotrait-Monotrait ratio

/

  

RI

Fornell-Larcker criterion

0.615*

0.775

 

Heterotrait-Monotrait ratio

0.730

/

 

CI

Fornell-Larcker criterion

0.657*

0.573*

0.804

Heterotrait-Monotrait ratio

0.752

0.676

/

  1. * Correlation coefficients are significant at 0.05
  2. Note: The bold number is the square root of AVE
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BMC Psychology

ISSN: 2050-7283

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