Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Table 4 Demographic characteristics of the respondents

Sample	Category	Number	Percentage (%)
Gender	Male	252	44.29
Gender	Female	317	55.71
Age	Under 18	5	0.88
	19–29	258	45.34
	30–39	257	45.17
	40–49	36	6.33
	Over 50	13	2.29
Marital status	Married	164	28.82
Marital status	Unmarried	405	71.18
Monthly Income (RMB)	Below 4000	75	13.18
	4001–6000	119	20.91
	6001–12,000	267	46.92
	12,001–18,000	72	12.65
	18,001 or more	36	6.33
Education	Junior high school or below	2	0.35
	High school or secondary school	17	2.99
	Undergraduate or college	502	88.23
	Institute including above	48	8.44
Occupation	Civil servant	46	8.08
	Clerk	276	48.51
	Worker	96	16.87
	Public service agency	40	7.03
	Student	53	9.32
	Self-employed	58	10.19
Area	Eastern china	345	60.63
	Central china	112	19.68
	Western china	78	13.71
	Northeast china	33	5.80
	Hong Kong, Macao and Taiwan in China	1	0.18

ISSN: 2050-7283