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Table 3 Factors contributing to the negative aspects of purchasing surplus food blind boxes

From: Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study

Coding

Factors

Communalities

Factor loading

New factors

Eigenvalue

Total variance explained

New factors name

X1

Not fresh, expired

0.590

0.699

1

7.486

35.649%

perceived food risk

X2

A lack of after-sales service

0.714

0.803

1

X3

Hygiene problems

0.676

0.801

1

X4

Concerned about food safety

0.701

0.806

1

X5

Concerned about the health consequences

0.529

0.642

1

X6

Unacceptable psychologically

0.613

0.660

2

2.213

46.187%

resistance to sales techniques

X7

Do not like this format

0.634

0.706

2

X8

Not necessary

0.577

0.709

2

X9

Someone else may have eaten it

0.568

0.593

2

X10

Feel that the buying process is tedious

0.651

0.738

2

X11

Fear of losing face in front of others

0.518

0.600

2

X12

Don’t like the design of the package

0.524

0.623

2

X13

Be concerned about buying dislike food

0.533

0.604

3

1.362

52.673%

taste anxiety

X14

Tasteless

0.559

0.526

3

X15

Anxiety about being cheated

0.509

0.524

3

X16

An inability to control the unknown

0.579

0.713

3

X17

Concerned about psychological gaps

0.457

0.501

3

X18

There are limited channels of purchase

0.510

0.661

4

1.009

57.476%

inadequate marketing strategies

X19

A complicated purchasing process

0.578

0.705

4

X20

Concerned about a lack of food in the blind box

0.504

0.647

4

X21

Concerned about the lack of variety in blind box food

0.546

0.567

4