Table 2 Factors contributing to the positive aspects of purchasing surplus food blind boxes

J1

Tastes good

0.551

0.666

1

6.931

40.771%

food quality

J2

High quality

0.564

0.712

1

J3

Reasonable mixture of ingredients

0.513

0.557

1

J4

Clean

0.699

0.801

1

J5

Easy to store food

0.573

0.702

1

J6

Security

0.707

0.811

1

J7

Nutritional balance

0.537

0.618

1

J8

Discounted price

0.456

0.640

2

1.728

50.934%

perceived sustainability

J9

Interesting

0.470

0.576

2

J10

Reduces waste

0.644

0.766

2

J11

Eco-friendly

0.634

0.705

2

J12

Suitable for developing a saving habit

0.502

0.605

2

J13

Make use of resources

0.590

0.691

2

J14

Fashionable

0.600

0.714

3

1.152

57.709%

conspicuous consumption

J15

Love the design of packaging

0.616

0.759

3

J16

Recommendation

0.523

0.635

3

J17

Being superior

0.632

0.745

3