Table 2 The final exploratory Results of Covid-19MLs with five factors

The WHO (World Health Organization) is among the constructedness of credible messages about Covid-19.

0.730

-0.016

0.080

-0.035

0.039

Organization and administration of health community services, the Ministry of Health, and medical universities are among the constructedness of credible messages about COVID-19.

0.831

− 0.002

0.009

0.066

− 0.088

Experienced specialists in infectious diseases and active health associations are among the constructedness of credible messages about COVID-19.

0.679

0.044

− 0.044

0.019

0.046

Sanitary ware producers and industrial and domestic disinfectant makers are among the constructedness of fake media coronavirus Messages.

0.029

0.509

0.010

− 0.102

0.043

Profiteering advertising companies are among the Constructedness of fake media coronavirus Messages.

0.054

0.674

− 0.027

0.004

0.058

Beneficiary politicians are among the Constructedness of fake media coronavirus Messages.

− 0.049

0.677

0.045

0.099

− 0.071

Curious people are among the audience of fake media coronavirus Messages.

0.070

0.043

0.707

− 0.042

− 0.043

The audiences of fake media coronavirus Messages are individuals with obsessive-compulsive disorder personalities.

− 0.008

0.000

0.758

0.022

0.004

Unproductive people are among the audience of fake media coronavirus Messages.

− 0.017

− 0.016

0.538

0.009

0.074

Individuals with any level of awareness, information, and income are the audience of COVID-19 media messages.

0.177

0.053

− 0.104

0.456

0.054

Highlighted the consequences of the coronavirus disease, such as the daily number of deaths, illness, and improvement across the country, are used to attract the audience’s attention in COVID-19 media messages.

− 0.092

0.108

0.042

0.634

− 0.112

To attract the audience’s attention to COVID-19 media messages, frequently repeated in a variety of media and social media is used.

− 0.004

0.140

− 0.031

0.613

0.001

To attract the audience’s attention to COVID-19 media messages, represented in the form of video clips, animations, and visual charts.

0.011

− 0.001

0.044

0.653

0.023

Credible messages about COVID-19 often Teach simple preventive instructions for public health “Such as using frequent hands washed with ordinary soap and water and wearing a mask.

0.061

− 0.230

0.058

0.732

0.000

To attract the audience’s attention with credible messages about COVID-19, often use available, popular, and easy-to-use social network media such as Instagram or Telegram, WhatsApp or TV and Radio

− 0.002

− 0.028

− 0.072

0.700

0.060

In fake media coronavirus, messages often represent beliefs such as COVID-19 vaccines developed have become less effective.

− 0.115

0.041

0.120

0.208

0.498

In fake media coronavirus, messages often represent beliefs such as alcohol consumption to prevent the disease.

− 0.014

− 0.044

0.113

− 0.005

0.525

In fake media coronavirus, messages often represent beliefs such as claiming traditional and herbs ingredients to be useful for disease prevention, such as drinking ginger and cinnamon tea

− 0.015

− 0.026

− 0.094

0.093

0.622

In fake media coronavirus, messages often represent beliefs such as weakening the virus and achieving herd immunity.

0.013

0.011

− 0.127

− 0.064

0.771

In fake media coronavirus, messages often represent beliefs such as the presence of the virus in the fresh air and transmission by foods or bites.

− 0.021

0.014

0.092

− 0.005

0.617

In fake media, coronavirus messages often represent beliefs such as the effectiveness of Anti-viral and anti-inflammatory drugs for disease prevention.

0.092

0.039

0.026

− 0.108

0.704

Eigenvalue

5.777

2.088

1.781

1.361

1.259

Explained variance (%)

25.510

9.945

8.479

6.479

5.997

Cumulative variance (%)

27.510

37.456

45.935

52.414

58.410

Extraction Method: Maximum Likelihood.

Rotation Method: Promax with Kaiser Normalization.